Have Enthusiastic Followers. Brands that have a powerful, self-identifying fanbase, such as the Boston Celtics, are likely to benefit more from Branded Virtual Goods than mass brands, such as Wal-Mart, that are positioned to appeal to the broadest of audiences. Customers who consider themselves devoted loyalists and have deeply personal relationships with iconic brands will
continue their offline endorsement of the brand by spending money on them in an online environment. Celebrities with a compelling personal brand, such as Lady Gaga or Snoop Dogg, have also found success with Branded Virtual Goods because of the strength of their fan following.
Have Enthusiastic Followers. Brands that have a powerful, self-identifying fanbase, such as the Boston Celtics, are likely to benefit more from Branded Virtual Goods than mass brands, such as Wal-Mart, that are positioned to appeal to the broadest of audiences. Customers who consider themselves devoted loyalists and have deeply personal relationships with iconic brands willcontinue their offline endorsement of the brand by spending money on them in an online environment. Celebrities with a compelling personal brand, such as Lady Gaga or Snoop Dogg, have also found success with Branded Virtual Goods because of the strength of their fan following.
การแปล กรุณารอสักครู่..
